The 99% DU cut-offs are most likely a marketing gimmick

posted Jun 14, 2017, 11:48 PM by Prashant Bhattacharji   [ updated Jun 14, 2017, 11:52 PM ]
It is that time of the year again when Delhi University cut-offs will be in the news.
One thing I have always suspected is that DU's high cut-offs in the first few lists are nothing but a big advertising campaign much of the time. So even some unknown college gets its name in the paper by keeping a 99-100% cut off and going to town with that wild number. Nobody looks at the numbers in their third, fourth, fifth list.
When unheard-of colleges keep 100% cut-offs the marketing intent is as clear as can be.
And people will run a free advertising campaign for colleges which do that by making a headline out of it by shouting "99% cut-off" when the fact is, that even with all this score inflation there are barely 250 kids getting that score in CBSE or ISC and many among them do not apply to DU. If you trace them you will see that some will go abroad and many to an IIT or BITs and now a few will go to Ashoka. Some will go to places closer to their home: Kolkata or Mumbai University.
I can understand 95, 96. 97 percent cut-offs. And when students from Tamil Nadu or AP throng a specific college like SRCC, even 99% makes sense. But as of now that is the exception, not the norm. Though it might quickly change this year as word is out in South India that there is an incredible offer in Delhi University where one can simply walk in with inflated marks.